SKILLS
I’m a product manager, designer and team leader, with a broad background that includes social media, travel, blockchain, education, and online direct marketing. I’ve successfully worked in functional and cross-functional teams, Agile and Waterfall environments, large companies and small startups. The unifying thread is interesting work with interesting people.
Product Strategy
Feature Prioritization & Roadmaps
Product Requirement Documentation
User Stories and Functional Requirements
Project Management (Agile/Waterfall)
UX & UI Design
Rapid Prototyping
User Testing, Focus Groups
A/B Testing
Branding
Copywriting
Google Analytics, MixPanel, Braze
Conversion Funnel Optimization
Cleaning items in kitchen after I use them
Almost never microwaving fish
Whatever needs to be done
WORK
Triptalker
Product Manager
Triptalker’s goal was to become the go-to app for every stage of the travel process, from inspiration to research, itinerary building, ticketing, exploration during your trip, and finally the self-expression that inspires others to begin their own journey. I served as sole product manager from conception to soft launch of our responsive web app.
- Implemented two-week sprints and daily standups with our development team in India.
- Wrote all product documentation, functional requirements and user stories.
Highlights Include:
- Conceptualized and delivered contest functionality to serve as an ongoing content creation engine for our travel-oriented social media feed.
- Delivered our MVP for soft launch while creating a solid path to monetization with our roadmap.
The Change Group
Product Manager
The Change Group is a high tech consultancy, specializing in blockchain and crypto. I served as sole product manager for a number of projects, working in an Agile environment with a distributed development team.
- Implemented two-week development sprints and daily standups.
- Created detailed wireframes and user stories.
- Maintained roadmaps, prioritized sprints and backlogs
Projects successfully delivered included:
- Opty, a cryptocurrency social media application on iOS and Android, using blockchain-based ERC20 rewards to drive user engagement.
- KozuCollect, an anime product rewards application, designed to increase user loyalty by providing unique value in the form of an ERC721 non-fungible token system that delivers digital, anime-themed trading cards.
Vixlet
Product Manager
UX & UI
Vixlet provided the official social media apps for Major League Baseball, the LA Kings, ATP (men's tennis), Liverpool Football Club, the band Slipknot and more. When our company moved to cross-functional teams, I became Product Manager of UX and UI for mobile and web, managing a team of designers. During this time, our design output increased significantly.
Projects successfully delivered included:
- Delayed registration, increasing signups and content views.
- Emoji sales in the app, increasing revenue.
- Implemented a ‘sports radio’ feature for brands to improve time spent in app.
Vixlet
Product Manager
Web Team & Tools Team
In this capacity, I launched the web platform and iterative updates, including releases by Major League Baseball, ATP (men’s tennis), Liverpool FC, the LA Kings, the band Slipknot and others. Also launched our Brand Portal, a CMS tool used to manage a brand's experience on our platform.
Projects successfully delivered included:
- Implemented a video broadcast management tool that reduced human error by over 95%
- Decreased the time it took to create a new branded application on web by 66%
- HLS streaming for video posts to increase time spent in app and user satisfaction.
- Launched a hierarchical world/subworld system for the teams of Major League Baseball to drive new users and engagement.
Moblab
Creative Director
UX, UI
I was hired by the social science startup, MobLab to improve the UX and UI of their live classroom-based educational gaming system, which was sold on a subscription basis. The platform is available on iOS, Android and web.
At MobLab, I made extensive use of user testing, focus groups, analytics and in-class observation to improve our product for both students and instructors. I also got to work alongside world class economists, such as Nobel Prize winner Al Roth, while developing games based on their work.
- Reduced support calls to our platform by 33%
- Reduced need for live onboarding of instructors by over 40%
- Delivered 15 new games based on macro and micro economics, adding narrative excitement to better engage our students and drive usage.
SAY HELLO
323-244-3152 rhortx@hypnoid.com